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Make Your Own Commercial

Team Day that combines selling and creativity!

This is a great team day that is designed to be both great fun and also very interesting: it requires people to quickly collaborate as a team, to think creatively as well as practically. It is also a challenge as you will be competing with other teams from your company to win the prize for the best advertisement.

Although on the face of it this challenge is all about marketing, you don't need to dig very deep to realise it's about whole lot more: you will not only need to think about practicality and function, but you will need to also connect that to emotions if you are to be the Grand Prix winner at the end of the day.

In today's fast paced commercial world, teams come and go quickly. So, acquiring the skill and sensibility to be able to create a team from a disparate set of individuals is an extremely useful and important facet to your skill set.

During the day, the challenge will gradually escalate. In the first session, you need to come up with a graphics solution to promote your product and you will also need to sell that into the group and persuade them to back you. Once you have succeeded, you can move onto the next stage and the creation of a television commercial. You will need to come up with a creative solution that sells your brand and product in just a few breaths.

At the end of the day, all the commercials are screened and a winner is chosen.

This day works well for any functional team in the company. Although many of your colleagues may feel that they have no responsibility for marketing, that is simply not true. Everybody needs to understand the nuances of sales and branding and there is no better way to do it than to involve them in the actual creative and production process.


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